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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strengthening of the Chinese IT sector as a possible way from a middle-income trap
 Pitnerová, Kristýna ; Stuchlíková, Zuzana (advisor) ; Žamberský, Pavel (referee)
This diploma thesis is focused on the issue of the middle income trap, in connection with the development of Chinese economy and information technology sector since the beginning of the 21st century. The first chapter defines the middle income and describes the characteristics of the middle income trap. The second chapter deals with the development of the Chinese economy, its challenges and describes the role of the Chinese government in research and development. The third chapter is concentrated on Chinese foreign mergers and acquisitions, which are the main tool for obtaining the lack of know-how and knowledge in the area of high-tech technologies. The fourth chapter describes specific development cases of selected Chinese manufacturers in the IT industry - Lenovo and Huawei. Based on the comparison of foreign acquisitions made by these two companies, the relationship between the approach to realization of the acquisition and the influence of the given mark on the global market has been demonstrated. The main aim of the thesis is to verify hypothesis of the strengthening the Chinese IT industry not only on the domestic market but also in the world, where is demonstrated that increased support in IT development is one of the possible ways of escaping the middle-income trap.
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Direct Marketing Communication at SEAL Communication Company
 Wachtler, Kamilla Dóra ; Cook, Gina (advisor) ; Lhotáková, Markéta (referee)
The appearance of the Internet and new, rapidly changing emerging online technologies have led to some fundamental changes in marketing -- especially direct marketing. Besides the growing popularity of the Internet, the appearance of databases and one-to-one marketing are challenging traditional marketing methods. This thesis attempts to illustrate how direct marketing techniques can be implemented in an IT company. It starts with an overview of the concepts of direct marketing and its techniques and then provides a brief synopsis of its past as well as possible future trends. The differences between B2B and B2C marketing communications are discussed as is the role of direct marketing in the information technology (IT industry). The last section presents a case study -- concluded with the cooperation of SEAL Communication and Oracle -- which demonstrates how an IT company can effectively use direct marketing in order to achieve its goals and build long-lasting and fruitful customer relationships. For the successful execution of the direct marketing campaign, both Internet based tools and traditional methods were applied, in order to show that both of these technologies can be used together when targeting different groups with different needs.
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